Salesforce: Dreamforce ’16

For Dreamforce ’16, my previous agency Helios created three separate digital experiences related to the new Einstein platform, including its first live event HoloLens project. As part of a bigger story about the new Einstein platform (which included a real working robotic arm from Kuka Robotics), guests could wear a HoloLens and view a holographic robotic arm at work while witnessing the visually illustrated power of Einstein. 

(Skip to 0:45 for Hololens portion)

As my first Hololens development project, this was an exciting opportunity to get my hands on the hardware and experiment. As this would also be the first time guests would have any experience with any type of holographic display device, we moved forward with a fairly simple experience.

To begin, guests would perform an “Air Tap” over a floating start button to start a linear 3D animation, illustrating how a problem might arise during the operation of the robotic arm. Guests were then prompted to play the part of the Einstein platform by identifying a faulty part using clear visual highlighting, and performing a single additional “Air Tap” to replace the part and continue the animation to the end.

This simple, low-interactivity approach allowed guests to freely move and explore the 3D scene without being overwhelmed, while still having the opportunity to see the potential of the device.

Over the course of four days, this Hololens experience contributed to thousands of positive impressions and connections, solidifying the Salesforce brand at their biggest event of the year.